Second Harvest Heartland, a Minneapolis-based nonprofit seeking to end world hunger, holds DISH, an annual fundraiser that provides a big chunk of the organization’s operating capital for the year. The event’s signage, invitations, brochures and other communications have to convey a fancy-dancy experience for attendees, while also showing SHH as the lean, humble organization it is. It’s a fun challenge to execute, from the loose concept idea to the very particular wording required on every piece of collateral.
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