Donaldson Filtration Solutions’ Clean Solutions division was looking for some bold messaging; something that didn’t seem like it was coming from a filtration company, but also told the audience why proper bulk filtration could make its machines run better. So we gave them a dump truck jumping the grand canyon. We also decided that sending press releases to the media was boring, so we created a media kit that lived inside an actual Donaldson filter. Lotsa production quirks and "big ideas" wnet into that one.
If you need a big idea or you just need your idea to sound cooler, I'm your fella.
