Taste of the Wild pet food was looking to connect with their customers on a deeper level, so we created PREY Magazine, a digital publication that dog and cat lovers could enjoy whether they bought TOW pet food or not. I acted as editor-in-chief and primary writer for the inaugural issue. From intiial concept to topic generation, not to photography direction, scheduling and freelancer relations, I had my fingers in every part of this project. It remains a career highlight.
If you need a big idea or you just need your idea to sound cooler, I'm your fella.
